About Us

Welcome to the sweet rebellion..

Each clothing piece is designed and named, based on a Feeling.

From the the 'Sassy' puff sleeve dress to the flowing lengths of the 'Brazen', we are not just crafting clothes.. we are creating an experience to make you feel bold and live with edge. 

We are inspired and named after the bold spirit of Sugar Cane Jaggery, which is woven into the tapestry of our founder's South African Indian heritage. 

Designed in vibrant Durban we are a women led clothing brand. Our pieces are limited, created in small batches using high quality fabrics, practicing quality craftsmanship and ethical sourcing. 

Like our namesake, our style is sweet.. but with edge. 

The Founder: 

Jāggery's story was built by Devashni Ganess, a medical scientist who pivoted to marketing. With her background in making people look and feel good on some of South Africa’s and internationally loved brands, she merged her passion for marketing and her love for dress up to craft her dream. Born in KwaZulu Natal and inspired by the bold dreamers who came before her, she created – Jāggery Collective.

Jāggery Collective is not just a brand; it's a visual anthem inspiring you to live life boldly – with unmatched edge and attitude.